Review Management Checklist

A simple, practical checklist for city marketing organisations that want to improve destination reputation and manage visitor feedback more professionally. Use it to check whether your team understands the value of reviews, has clear review score goals, keeps online information up to date, responds within 24 hours, shares compliments, discusses feedback internally, and monitors performance every month
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Turn Feedback into Action

Every review contains valuable intelligence. By monitoring feedback, responding professionally, and sharing insights with stakeholders, city marketing organisations can identify trends, address challenges, and highlight strengths. Destinations that actively manage reviews are better positioned to improve visitor experiences, support local businesses, and enhance competitiveness.

Build a Stronger Reputation

Reviews are one of the most powerful drivers of destination reputation. They influence how potential visitors perceive your destination, impact travel decisions, and provide valuable insights into what guests appreciate and where improvements are needed. A structured review management approach helps destinations build trust, strengthen visitor satisfaction, and improve their overall image.

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